WE OPEN THE HORIZON

ON THE LUXURY INDUSTRY

WE FIND THE

BRIGHTEST RISING STARS

WE SHED A NEW LIGHT

ON VALUE CREATION

FOUNDER

David Rofeh

Founder & CEO
  • Background in business and marketing
  • 17+ years experience in luxury watchmaking
  • Successfully led three brand re-positioning
  • Exposure as executive committee member in international group
  • Participated to the selling process of a CHF +50m luxury brand
Credentials:
  • Expert panel member - Luxury Report, Euromonitor
  • Expert panel member - Luxury watchmaking, Coleman Research
  • Expert panel member - Luxury and watchmaking, Thirdbridge
  • Jury member of the IMD MBA Startup Project
  • Member of the Global Mergers & Acquisitions Association

OUR SERVICES

Marketing Strategy advisory

Based on the founder years long experience in Marketing strategy in the luxury segment, Brand Equity Capital advises on marketing strategy and implementation to deliver results...

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M&A Intermediation

Through an extensive personal and professional network both on the investors and companies side, Brand Equity Capital matches the right investment with the right project value...

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Marketing audit & due-diligence

Brand Equity Capital has as an expertise to measure the value of a brand in perspective of an acquisition (the brand equity). With a solid expertise in optimizing marketing budget...

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Deal Facilitation

Beyond capital and project identification, Brand Equity Capital is connected with the most prominent professionals ensuring best-in-class deal preparation, until it comes to fruition...

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WORK PROCESS

Company Identification

Investment Opportunity Analysis

Strategic Recommendation

Company Approach And Deal

The process starts with the identification of investment opportunities in accordance wth the investor's investment objectives. Once identified, the investment opportunity is analyzed from different perspectives, such as finance, marketing, team's composition, markett potential. A report is delivered to the client for guiding the investment decision. In case of interest, the company is approached and the deal negotiation phase begins.

OUR DNA

  • • Expertise in the luxury Industry
  • • Board and operational experience
  • • Personalized service and flexible structure

    • With 17+ years of industry experience, David Rofeh, Founder & CEO of Brand Equity Capital has extensive knowledge of the ins and outs of the luxury industry, in particular watchmaking. Whether it is with independent brands or with international groups, he has gathered operational experience and board exposure put at disposal of its clients’ strategy definition and operations deployment. Brand Equity Capital manages projects with excellence, agility and a result-driven approach to build success and deliver value.

TESTIMONIALS

Author Picture

We have commissioned Brand Equity Capital to source us investment opportunities in the watchmaking industry . Based on our criteria, BEC presented us with several options. Their pre-analysis of the target companies offered us a n out-of-the box perspective on how to face current industry challenges to drive growth and create value for our stakeholders. The personal contact and availability of David made it very easy to gather all informations and take an informed decision.

Eric B. Private Equity Fund Manager   
Author Picture

We were seeking new investors and were having contacts on the capital markets. Brand Equity Capital has approached us with an in-depth knowledge of the industry of the challenges we are facing. With an solution-oriented approach, they have directed us to like-minded investors. The fact that David Rofeh has been in our shoes at the executive committe of a watch company was a key element of trust.

Christian L. CEO, independent watch company   

Contact

Street
Rue de la Poste 15 CH - 1166 Perroy (VD) Switzerland
Email
dr@brandequitycapital.ch
Tel:
+41 79 828 79 16